On Jan. 27, popular K-beauty and skincare brand Laneige announced their collaboration with viral girl group KATSEYE. Their collaboration includes the Grammy-nominated group being the face of their new JuicePop Box Lip Tints.
The group announced their new collaboration with a promotion video. The video showcased each of the members dancing to their new single titled “Internet Girl” while showing the different shades of the lip tint.
These lip tints come in eight different shades, with each member assigned their own shade. Manon with Pop-Star Peach, Daniela with Disco Coral, Sophia with Red Classic, Yoonchae with Lo-fi Mauve, Lara with DJ Plum, and Megan with Jazzy Jam.
These choices show how these shades work with different skin tones, where women will have a chic tint that will show up on their lips, no matter how dark or light their skin is.
Having KATSEYE, a very culturally diverse group, be the face of Laneige’s collection was a smart move, as they can display the lip tints on different shade ranges.
“Teaming up with KATSEYE, a globally connected, diverse and vibrant K‐Pop‐inspired group, brings this launch to life in an authentic and electric way. Each member embodies creativity, confidence and their own unique vibe,” says Laneige in a press release.
